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Here’s How India Is Coming Together To Celebrate Music And Friendship Without Stepping Out

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Snigdha Kacker
Snigdha KackerUpdated on Aug 21, 2020, 16:10 IST

From house parties and hangout sessions to road trips, music has always been a key part of every friendship. We make playlists for every occasion and while most of them are extremely personal, there is always one that all friends love grooving to. And this year, a new foot-tapping number was added on friendship’s day and we are hooked.

Smule launched a friendship song called India Jam Karega on Friendship’s day and that song has taken over the country. People are using the Smule app to jam to this song with their friends and even celebrities.?

In this new normal, where we are all living in a bubble, unable to meet our friends or do anything social, apps like Smule are a way to connect with them again and do something out of the ordinary like singing and making fun videos to go along with the song.?

Celebrities like Salim Sulaiman, Papon, Lisa Mishra, Harshdeep Kaur, Namit Das, Cyrus Sahukar, Karan Wahi and Rithvik Dhanjani joined in on the fun and their fans jammed with them to an exclusive friendship playlist curated for this occasion.? ?

Along with jamming to their favourite music, these influencers also hopped on to Instagram live with Radio Mirchi and had candid conversations about friendship, music and everything in between.?

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That’s not all, what made this campaign more interesting was the social media contest and its gratification. People got to jam with the list of artists involved in the campaign on the Smule app. What next, you ask? The artists went through the long list of entries and chose their favourite jam session and posted it on their Instagram handle. Here are some interesting winners from the contest.

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The campaign became so popular that Smule and Radio Mirchi has launched a mash-up of the jam sessions and more. The video talks about how the song has bought the entire country together on Smule. We can see people singing, jamming and showing the excitement that music brings into their lives.?

The India Jam Karega mashup video is proof that good music connects people. The video is a culmination and evidence of the community of singers or music lovers in India. Backed by the emotion of friendship, the India Jam Karega song turned out to be a track on which Saare India ne jam Kiya!?

Even after giving us a song that helped all of us connect with our friends in these tough times, Smule will go one step further by launching the song in 4 regional languages of India. The friendship song will be launched in Marathi, Bengali, Tamil and Punjabi, which will extend the scope of India jamming together to the beats of friendship and togetherness.?

The entire campaign culminates into one thing that music and friendship go hand in hand. So, get your group together and start jamming on Smule today.

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